Disciplined Creditfor the Real Economy.
Pfundit is building a technology-led lending business in India: short-tenor, asset-backed credit tied to real transaction flows, led by former HSBC and J.P. Morgan bankers and underwritten with the discipline of a regulated institution from day one.
Pfundit Capital Private Limited, a wholly-owned subsidiary of Pfundit Pte. Ltd., is incorporated in India and is at the pre-application stage for RBI registration as an NBFC. Neither entity lends, and no lending will begin until an RBI Certificate of Registration is granted.
Mission & Vision
To expand access to regulated credit by financing productive real-economy activity across Asia — compliantly, efficiently and at scale.
India's MSMEs face an addressable credit gap of about ₹30 lakh crore (about US$350 billion), around a quarter of their total credit demand. Only 14% of MSMEs have access to formal credit, even though 89% of Indian adults now hold a financial account. The barrier is not demand. It is the cost and complexity of serving these businesses well. We are building the infrastructure that makes disciplined lending at this scale commercially viable.
Sources: SIDBI, Understanding Indian MSME Sector: Progress and Challenges (May 2025), US$ figure at about ₹85.5 per US$ in mid-May 2025; Deloitte, State of Financial Services in India (2026).
To become a lender that borrowers, regulators and funders trust, starting in India and built to the standards of a regulated institution.
We are not building a fintech app. We are building a financial institution that, once licensed, will manage its own loan book, stand behind every credit outcome and deepen its operating advantage with every loan made.
What We Are Building
India NBFC
Pfundit is establishing an NBFC in India, subject to registration with the RBI, focused on shorter-tenor, asset-aware credit tied to real transaction flows — with every exposure underwritten and monitored at the asset level from day one.
The platform targets segments where structured, data-driven financing improves risk-adjusted returns: consumer and MSME working capital, advance on income from assets and secured lending to MSMEs, with a particular interest in businesses supporting a circular economy.
Institutional-grade governance, explainable technology-driven underwriting and transparent portfolios — designed to meet institutional expectations on risk sharing, reporting and regulatory alignment from the outset.
Southeast Asia & Gulf Cooperation Council (GCC)
Pfundit Pte. Ltd. is incorporated in Singapore because its founders' banking careers have been regional. Over the longer term, the group may explore lending in Southeast Asia and the GCC through separate entities, each licensed in its own market.
This is separate from the proposed Indian NBFC. Pfundit Capital Private Limited is focused on lending in India. Any regional activity would be undertaken by the Singapore group, not the Indian NBFC, and only after the relevant approvals in each jurisdiction.
Hub & Spoke Model
National reach without proportionate headcount or physical infrastructure.
Regulation-First Architecture
Mandatory human oversight at every decision gate. Compliance by design, not by retrofit.
API-First Integration
Partners connect through documented, stable interfaces. Integration is a founding design principle, not a future roadmap item.
Technology-Driven Underwriting
Credit workflows built on data and decisioning tools from the first loan originated.
Credit for India's circular economy
Once registered with the RBI, Pfundit intends to start by offering MSMEs secured business loans against property. Among the businesses we expect to serve are refurbishment and repair operators, and battery repurposing and recycling businesses. These are established MSMEs with steady customers and cash flows we can verify, which traditional lenders often find hard to underwrite.
As our loan book and track record build, we will consider more specialised financing for these businesses, subject to applicable regulatory requirements.
Why the Model is Built
to Compound Differently
Traditional NBFCs carry the cost of branches, manual credit files and legacy technology. Pfundit is built differently: a modern lending platform designed for lower cost-to-serve, disciplined credit and scalable growth.
Built without legacy drag
Greenfield technology and operating design, without outdated systems, manual workarounds or a branch-heavy cost base.
Intelligence-led credit operations
Automated workflows and structured human review enable faster decisions, consistent underwriting and lower operating cost.
Scalable reach, centralised control
Hub & Spoke distribution combines local market access with centralised credit, risk, servicing, collections and compliance.
Economics that improve with scale
Growth does not require proportionate headcount or infrastructure, improving unit economics over time.
Our aim is a cost base that improves as the loan book grows, without a matching rise in branches or headcount.
Underwritten by experience.
Credit and banking in India and Singapore, at HSBC and J.P. Morgan, and founders who have built and exited companies, including In.Corp Global and Stone Apple.
Sanath Shetty
Founder & Director
Sanath is the credit and operational architect of Pfundit. Twenty-five years across HSBC India, Singapore and J.P. Morgan Singapore — running retail lending portfolios, building collections frameworks and leading corporate payments origination across Asia-Pacific - gives him direct, hands-on command of everything Pfundit's lending model requires.
Consumer Credit Risk & Payments25+ Years
Atin Bhutani
Co-Founder & Director
Atin brings the rare combination of institutional banker and proven entrepreneur. A decade at HSBC India and Singapore — culminating as Country Head of International Subsidiary Banking in Singapore — was followed by co-founding and scaling In.Corp Global to a private equity exit. At Pfundit he leads governance, capital strategy and investor relations.
Corporate Banker · EntrepreneurGovernance Expert
Madhujeet Chimni
Co-Founder & Director
Madhujeet has built, scaled and exited companies across Asia, Europe and Latin America over two decades — from Stone Apple (acquired by Hitachi Consulting) to In.Corp Global (PE exit) to Blue Planet Environmental Solutions, backed by IFU and Novo Holdings. At Pfundit he leads capital strategy, board governance and the regional platform build.
Serial Entrepreneur · Institutional CapitalTechnology
One institution, built for the people who back it.
The Leadership
Founded by former HSBC and J.P. Morgan banking executives alongside serial entrepreneurs who have built and exited companies, including through a private equity exit.
The Opportunity
A greenfield entry into Asia credit, pairing institutional-scale compliance with native artificial intelligence from day one.
The Discipline
Data-driven workflows and autonomous monitoring operate within a mandatory human oversight protocol — compounding efficiency without compounding risk. Every credit decision carries a named, accountable signatory.
Built for Regulated Rails
Institutional standards from day one — designed for the scrutiny of regulators, investors and partners.
Corporate structure
- Singapore HoldCo, ACRA registered · UEN 202544131H
- Pfundit Capital Private Limited incorporated in India
- Board constituted, independent oversight
- Single-purpose entity, no legacy business
Risk & compliance
- RBI registration as NBFC-ICC (non-deposit taking, Type II, Base Layer): pre-application stage
- No lending commences in India until registration is granted
- Designed to include: mandatory human sign-off at every decision gate
- Model validation, drift monitoring, override tracking
Data, security & audit
- API-first architecture with controlled data access
- Asset-level monitoring from the first loan
- Full explainability and audit trail per decision
- Institutional-grade reporting, clean capital structure
2025
Singapore HoldCo incorporated (ACRA)
2026
Pfundit Capital Private Limited has been incorporated in India, and its board has been constituted.
2026
RBI NBFC-ICC application (pre-application stage)
Target 2026–27
Subject to RBI registration: first-loan operations
Nothing on this site constitutes an offer or solicitation to buy or sell any security, an offer of credit, or investment, legal, tax or financial advice.
Market sizing and cost benchmarks are management estimates; sources are set out in the investor pack.
The right conversations shape the institution.
Pfundit is at the stage where early relationships define the platform. We welcome conversations with institutional investors, family offices, venture capital, debt providers, banking counterparties, technology partners and senior advisors who want to engage at the ground floor.
For institutional and accredited investors only. Nothing on this website is an offer of securities.